Codable Music Videos
Girls Who Code, the nonprofit organization that aims to get more women and girls interested in the field of computer science, has launched the “first ever” codable music video. The organization partnered with Doja Cat, to transform her newest music video for the song Woman into an interactive experience.
What it is
Those interested can experience it at Dojacode.com . The home page of the website is a futuristic image of Doja Cat that becomes pixelated as the user drags their mouse over the screen. The next page shows three stars, each representing a different programming language. Yellow for CSS, blue for Javascript and pink for python.
The experience begins once users click the music video. It plays just like Doja Cat’s original music video, the only difference is that users get to make decisions throughout the video. The idea is similar to those choose your own adventure games, but with code instead. The timeline at the bottom of the screen contains four color-coded stars, which represent when the video will pause and which programming language will be showcased.
When the video pauses, the user will be able to fill in the blanks beside lines of code. For example, the first break allows users to change the color of Doja Cat’s nails using CSS. The color the user types in alters the color of Doja Cat’s nails in real-time. In another scene, typing in the name of the city changes the time of the day in the video. It even stays true to the location’s current time. When “Tokyo” is typed in around 10AM Eastern Time, the sky in the video turned dark and constellations were visible, which was all in lime with Tokyo’s 12AM local time.
At the end, users will get snapshots of how each area looked after they finished “coding” it. The site also allows users to download the snapshots or share them to social media.
What inspired the idea?
The collaboration between Doja Cat and Girls Who Code is an effort to inspire young girls. It opens up possibilities that they may not be aware of. It also shows them the creativity and fun that careers in STEM and tech fields can have. This also encourages the idea of breaking the stereotypes where coding and programming are meant for guys.
Tarika Barrett, CEO of Girls Who Code, stated that the collaboration will highlight girls, young women, and change-makers as some of today’s most important creators and changers. Too few people know that computer science is a career option that can open up a whole world of opportunities.
Doja’s influence is sure to open doors of opportunity and interest for young girls playing with coding. Says Emily Berger, Creative Lead of Mojo Supermarket, the creative company that partnered with Active Theory and RCA Records to make this happen.
The DojaCode video doesn’t involve any intense amounts of programming, it is still a fun experience typing in different options and seeing the changes instantly take effect.
Source: The Verge